Essa Automotive Manufacturing operates the plant that builds FUJI — a brand Pakistan has trusted since 1986. Air, oil, fuel, cabin and hydraulic filters with full OEM cross-references and vehicle fitment.
The mark of the running horseMore than a million FUJI filters go to work every year — air, oil and fuel. That's over 40× the distance from the Earth to the Sun, driven on FUJI filters every single year.
FUJI is one of Pakistan's most trusted automotive filter brands — trusted since 1986, recognised by its red-and-yellow livery and galloping-horse mark. Essa Automotive Manufacturing (Pvt) Ltd operates the plant behind it, producing the full range in-house on our Karachi line. We share the FUJI brand and trademark, and produce the full range in-house — vertically integrated and ISO 9001-certified, with rubber compounding, sheet-metal stamping and tooling all under one roof.
We operate the line that builds FUJI, and share the brand and trademark.
Four decades as one of Pakistan's most trusted filter brands — same standards to this day.
Air, oil, fuel, cabin, oil-cooler and hydraulic filters, plus fuel/water separators.
Quality-managed production with consistent specs and fitment.
400+ FUJI & FLEETLINE references with fitment across 18 vehicle brands and cross-references to OEM and major aftermarket part numbers.
Type any part number — your old FUJI, an OEM, or another brand — and find the matching FUJI / FLEETLINE filter with full specs and fitment.
Search the catalogue →FUJI filters are sold through our sole authorized distributor:
Authorized distributor · Karachi
Shop #44, Fikree Building, Murad Khan Rd, Hashim Khan Haq Nagri, Karachi 74550
(021) 32379585 · Get directions
FUJI is manufactured by Essa Automotive Manufacturing (EAM) at our plant in Karachi. FUJI has been a trusted Pakistani brand since 1986. We share the FUJI brand and trademark and produce the full range in-house.
FUJI is a brand Pakistan has trusted since 1986 — around 40 years. It is manufactured at our Karachi plant, on the same line, to this day.
FUJI references cross to OEM part numbers and major aftermarket brands. Search your existing part number in the online catalogue to find the matching FUJI or FLEETLINE filter, its specifications and vehicle fitment.
Air, oil, fuel, cabin, oil-cooler and hydraulic filters, plus fuel/water separators — for trucks, buses, agricultural and construction equipment.
Around a million FUJI filters are fitted every year across Pakistan — air, oil and fuel — protecting billions of kilometres of driving, more than 40 times the distance from the Earth to the Sun.
At our own vertically integrated, ISO 9001-certified plant in Karachi, Pakistan — rubber compounding, sheet-metal stamping and tooling all under one roof.
FUJI filters are sold through our sole authorized distributor, Fuji Filter Corporation, Shop #44, Fikree Building, Murad Khan Rd, Karachi — call (021) 32379585.
Genuine FUJI filters are produced only by Essa Automotive Manufacturing in Karachi and supplied through our sole authorized distributor, Fuji Filter Corporation. Each filter is built to OEM specification on our own ISO 9001-certified line, so insist on FUJI sourced through the authorized distributor to be sure you have the original.
FUJI has been trusted across Pakistan since 1986 — around 40 years — and is built in Karachi by Essa Automotive Manufacturing. As a vertically integrated, ISO 9001-certified manufacturer, Essa Automotive Manufacturing controls the whole process in-house, from rubber compounding and sheet-metal stamping to tooling, producing the full air, oil and fuel range to OEM specification. Around a million FUJI filters are fitted across Pakistan every year.
Much of Pakistan's cargo fleet is over 30 years old, and trucking carries more than 90% of the nation's freight. Older engines run at wider tolerances and depend on strong filtration to protect worn components. FUJI filters meet or exceed OEM specification, helping ageing engines run longer and cleaner between overhauls.
Around 90% of commercial vehicles in Pakistan run above the legal axle load, often about 30% over, so engines work harder, hotter and for longer. FUJI filters are tested aggressively for exactly these conditions: high dust loads, extended service intervals and sustained heavy duty. They keep protecting the engine when it is working at its hardest.
In many regions, Balochistan especially, a large share of diesel is low-grade or smuggled fuel, by some estimates up to a third of the national supply. Dirtier fuel means more water and contaminants reaching the injection system. FUJI fuel filters are trusted across these regions precisely because operators rely on them where fuel quality cannot be guaranteed.
FUJI filters are engineered to meet or exceed OEM filtration efficiency and service life, and tested under the conditions Pakistani fleets actually face, overloading, dust, heat and variable fuel, not just ideal lab conditions. They are produced in-house at our ISO 9001-certified plant in Karachi.